CAPTURING AUDIENCES THROUGH CREATIVE PACKAGING
In the three previous sessions about Cultural Tourism, we learned that collaboration with peers and other industries was central in attracting both residents and tourists to your organization.
Come put the theory into practice! In this final workshop, packaging expert, Joe Veneto, will uncover the Secrets of Packaging Success. Through case studies and small group exercises, Joe will help you design compelling packages (for all organization sizes) that you can take to the marketplace to increase your audiences.
You will learn:
Hot trends in packaging as well as the most popular product types
How to wrap your performances, experiences and services in a compelling way
The "3 Ps" of partnerships
Marketplace forces of packaging and on-line packaging models
Consumer psychographics that influence buying decisions
How to create package sizzle that connects with the interests of your customers.
CLICK HERE TO REGISTER
Registration will begin at 1:30am.
Reception immediately following the workshop
Click here for map and parking information.
Location: Boston Business Journal, 160 Federal Street, Floor 12, Boston
Date: MAY 20, 2008
Time: 02:00 PM - 05:00 PM
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