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Peter Urban Legacy Seminar Series: Crowdfunding for Independent Photographers

July 27, 2016 @ 6:30 pm - 8:30 pm

Raising money for your creative project using a crowdfunding platform takes a lot of effort, gratitude and gusto in order to pull it off. It doesn’t have to be anxiety inducing, though. Getting strategic and understanding your donors is key. In this short but in-depth overview we’ll go over the necessary elements you need to know and what to avoid at all costs.

Topics include:

  • Choosing the right platform for your project
  • Your pitch video and why it’s the most imperative part of your campaign
  • Writing out your story so that it speaks to your donor base and audience
  • Outreach to your donor base through social media, email newsletters and platform updates
  • Combining a live event with your online campaign
  • Being transparent in your ask
  • Figuring out how much to ask for
  • Putting together your crowdfunding team—doing this alone isn’t a good idea
  • Picking perks that you can actually fulfill
  • The perfect length for your campaign
  • Fiscal sponsorship and crowdfunding—a great combination
  • Why people don’t give to your campaign
  • The emotional intensity of running a campaign


About Seth Lepore:Seth Lepore
Seth Lepore has been running his own crowdfunding campaigns as a performing artist and consulting other artists on their campaigns for over five years. As a touring performer he has experimented with a number of fundraising methods from in-person galas and performance-oriented fundraisers to online-only campaigns. Through failures and successes Lepore offers a perspective that is grounded and no bullshit. This Crowdfunding series is a part of his Nuts and Bolts of Being an Artist curriculum.

His background in the DIY hardcore and punk culture of the ‘90s has led him to the premise that the business side of the performing arts needs to be taught from an artist perspective. He is currently working with other grassroots artist-to-artist educators on innovative ways to disseminate practical, pragmatic and collective skill sharing. He is an advocate of flattening the hierarchy in the performing arts field through a network of shared data, open communication and artist-centric leadership.

He’s taught workshops through Assets for Artists, Springboard for the Arts, Arts & Business of Greater Boston, SIU Carbondale, Naropa University, Easthampton City Arts and Pierce College among others. He is also the co-founder of Easthampton Co.Lab, a community-driven collaboration space focused on people, place, and purpose.





July 27, 2016
6:30 pm - 8:30 pm


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