If you’re wondering how to make social media “connect” for your business, then this is the workshop for you! This live online social media course for creatives will be taught by strategic PR and marketing communications professional Christina Maryland.

During this session, you’ll learn:

• How to define your strategy and create your plan before taking the plunge into social media
• The importance of identifying your target audience to help determine the right platforms for your messaging
• Social and digital tools and ways to grow your business you may not have considered
• The most common mistakes being made—spot them on the horizon and take a detour

You’ll leave with a reference guide to help you start or enhance your social and digital presence!

This event is free. Register here.

Content Expert: Christina Maryland, MBA – Marketer & Publicist
Christina Maryland is a strategic PR & marketing communications professional based in the greater Boston area. Specializing in nonprofit and government marketing, branding, and positioning, Christina helps individuals and organizations plan, unify, and raise their brand through targeted and strategic thinking. She is well-versed and savvy in implementing integrated (traditional and digital) PR/marketing campaigns to organically raise an organizational profile with the public. Christina’s specialty is in implementing strategic branding, marketing and public relations. Before becoming a mom, when not working, you could catch her refinishing furniture or planning extensive travel. Now, she plans activities around nap time and diaper changes!

This workshop is part of the Spring 2021 Creative Economy Workshop Series sponsored by the City of Boston’s Office of Economic Development.

This event is free. Register here.