Even as curating data has become more ubiquitous in all industries, the ability for artists to track the impact of their music online remains difficult. The distribution of revenue from streaming services in the music industry remains ambiguous and artists tend to focus their energy on creating, performing, and marketing.
As it is now, the music industry operates much the same with payouts as it did before the advent of streaming services. Companies such as Spotify pay the same percentage of revenue to the copyright owner as an iTunes download – 73%. Rethink Music, an initiative of Berklee’s Institute for Creative Entrepreneurship, elucidated the current payment structure of the music business.